Read our latest interview with VoyageMIA
Today we’d like to introduce you to Regina Agro and Samantha McKenna.
Regina and Samantha, please share your story with us. How did you get to where you are today? Samantha and I opened our Interior Design firm in 2006 based on a desire to have direct control over translating our client’s design dreams into three-dimensional realities. We felt that we had a clear, concise vision of a design firm that would hold our client’s best interests at heart and be able to guide them through the design/build process to achieve a gorgeous end result while being mindful of their budget and end use of the property. Through hard work and dedication to our philosophy we took our initial $500 investment and have built an Interior Design firm that works throughout the world generating revenue in excess of $50M.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way? Over the years we have faced several struggles; deciding which projects are right for us, how to maintain our growth without the business becoming more than we can handle, rejecting partnership offers from people who wanted to buy into our firm and then there are always the daily issues of order delays, etc. It took some time to learn how to gain perspective on each struggle to decide on the best resolution. We believe the there are certain luxuries and a level of independence afforded to us as entrepreneurs but, with this comes great risk and responsibility.
Please tell us about Chelsea Design. Chelsea Design is a high-end residential and commercial Interior Design firm. We are known for being a completely hands-on firm whereby a client always deals directly with the owner. For the caliber of projects we complete this is not always the case with other firms. We are very client centered and feel that Interior Design is a very subjective business therefore, it is always best for the client to have a direct line of communication with one of us. I think that this transparency and our ability to adhere to our client’s budgets creates a relationship built on trust whereby our clients know we are all partnered in the project to achieve the same goal.
If you had to go back in time and start over, would you have done anything differently? In the beginning, we took on most jobs that were offered to us…. homes, restaurants, office spaces, etc. It took us a while to determine projects that best fit with the way we work. It took us even longer to realize that not every job is the right job. I think this is something that as a small business you simply need to learn over time.
We only work on projects with a budget over $150,000
We have an upfront, non-refundable design fee that is based on the square footage of the project which ranges between $5-10/sq ft based on the scope of work